KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI

Authors

  • Imas Maesaroh Universitas Terbuka
  • Ginta Ginting Universitas Terbuka
  • Devi Ayuni Universitas Terbuka
  • Andriyansah Andriyansah Universitas Terbuka
  • Lina Mufidah Amatillah Universitas Terbuka

DOI:

https://doi.org/10.59458/jwl.v4i1.72

Keywords:

Entrepreneurship, Digital Marketing, Market Opportunities

Abstract

The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing applying economic analysis using BMC (Bussines Model Canvas) BMC is very helpful to speed up the process of analysing the strengths and weaknesses of the business. By knowing the strengths and weaknesses, the analysis of needs and profits can be done quickly and effectively). The partner in this activity is "For You" which is a form of MSME business that offers various gifts. The results of its implementation using digital marketing using mass media, can be seen the number of visitors who see the products displayed by partners.

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Published

2024-02-09

How to Cite

Maesaroh, I., Ginting, G., Ayuni, D., Andriyansah, A., & Amatillah, L. M. (2024). KREATIVITAS DIGITAL MARKETING UNTUK KEWIRAUSAHAAN MAHASISWA DI KECAMATAN CIAWI . Jurnal Widya Laksmi: Jurnal Pengabdian Kepada Masyarakat, 4(1), 43–47. https://doi.org/10.59458/jwl.v4i1.72